ARTICLE
Temple Economic Development Corporation for the November 2020 Focus on Business It comes as no secret that Temple, Texas allures businesses, from startups to mid-size companies and corporate giants, with affordability, strong infrastructure, and a superior location within a three-hour drive of 80 percent of Texas’ growing population. However, the latest prospect of Temple Economic Development Corporation (Temple EDC) is not a business entity, but the talented workforce itself. On Wednesday, October 21, 2020, Temple EDC hosted the official launch of Meet Temple, a talent attraction brand designed to connect employers, employees, and individuals with relocation opportunities in Temple. The virtual launch event featured a guest list of Temple-based human resource officers, hiring managers, and executives, with more than 70 individuals in online attendance. The launch event included three sessions presented by the Temple EDC team and its partners: “Optimizing Your Job Postings to Recruit the Right Talent,” presented by Ashley Schlosser, Founder and CEO of Live Out Loud, Inc., a central Texas public relations firm; “Talent Wars 2020: What People Look for in Jobs and Locations in the Age of COVID-19,” presented by Patience Fairbrother, Senior Director of Digital and Brand Strategy at Development Counsellors International; and “Introducing the Meet Temple Brand,” presented by Amanda Carlson, Director of Marketing and Communications at Temple EDC. In addition to the breakout sessions, the Meet Temple virtual launch featured a networking power-hour as an opportunity for local professionals to interact in private one-on-one sessions. During the Meet Temple brand introduction, Amanda Carlson and Temple EDC President and CEO Adrian Cannady hosted a question and answer session about the talent attraction brand, its goals, and resources. Most of the attendee-initiated questions centered around the unveiling of the Meet Temple Employer Toolkit. Carlson introduced the toolkit during her presentation as a resource that promotes Temple, Texas to talent around the country and globe. The toolkit includes a brochure packed with statistics and information about job and industry growth in Temple and Meet Temple brand images that can be shared via social media and email. To gain access to these assets, hiring professionals can visit meettemple.com/employer-toolkit and create a login using their email address. From there, individuals will be prompted to complete the Meet Temple ambassador certification. Respondents who complete the certification with a passing score of 80 percent or higher will be granted permission to download and share assets within the Meet Temple toolkit. After the Meet Temple brand introduction, Cannady and Carlson tallied points from the virtual event’s gamification portal to announce three winners who engaged with the most content and attendees during the event. The winners received Meet Temple brand merchandise, courtesy of Temple EDC. “We are encouraged to see the outpouring of support for Meet Temple from local business leaders,” says Carlson. “While the labor market is competitive, Temple continues to rise above as a top destination for talent across the nation. The launch event is the first step of many that showcases all that Temple has to offer and attract the best talent to live, work, and play in Temple, Texas.” To learn more about Meet Temple, visit meettemple.com. Stay tuned for more updates from Meet Temple and Temple EDC as the two work together to attract and retain the highest caliber businesses, organizations, and workforce to the growing city of Temple, Texas.
Temple Economic Development Corporation for the November 2020 Focus on Business It comes as no secret that Temple, Texas allures businesses, from startups to mid-size companies and corporate giants, with affordability, strong infrastructure, and a superior location within a three-hour drive of 80 percent of Texas’ growing population. However, the latest prospect of Temple Economic Development Corporation (Temple EDC) is not a business entity, but the talented workforce itself.
On Wednesday, October 21, 2020, Temple EDC hosted the official launch of Meet Temple, a talent attraction brand designed to connect employers, employees, and individuals with relocation opportunities in Temple. The virtual launch event featured a guest list of Temple-based human resource officers, hiring managers, and executives, with more than 70 individuals in online attendance.
The launch event included three sessions presented by the Temple EDC team and its partners: “Optimizing Your Job Postings to Recruit the Right Talent,” presented by Ashley Schlosser, Founder and CEO of Live Out Loud, Inc., a central Texas public relations firm; “Talent Wars 2020: What People Look for in Jobs and Locations in the Age of COVID-19,” presented by Patience Fairbrother, Senior Director of Digital and Brand Strategy at Development Counsellors International; and “Introducing the Meet Temple Brand,” presented by Amanda Carlson, Director of Marketing and Communications at Temple EDC.
In addition to the breakout sessions, the Meet Temple virtual launch featured a networking power-hour as an opportunity for local professionals to interact in private one-on-one sessions. During the Meet Temple brand introduction, Amanda Carlson and Temple EDC President and CEO Adrian Cannady hosted a question and answer session about the talent attraction brand, its goals, and resources. Most of the attendee-initiated questions centered around the unveiling of the Meet Temple Employer Toolkit.
Carlson introduced the toolkit during her presentation as a resource that promotes Temple, Texas to talent around the country and globe. The toolkit includes a brochure packed with statistics and information about job and industry growth in Temple and Meet Temple brand images that can be shared via social media and email. To gain access to these assets, hiring professionals can visit meettemple.com/employer-toolkit and create a login using their email address. From there, individuals will be prompted to complete the Meet Temple ambassador certification. Respondents who complete the certification with a passing score of 80 percent or higher will be granted permission to download and share assets within the Meet Temple toolkit.
After the Meet Temple brand introduction, Cannady and Carlson tallied points from the virtual event’s gamification portal to announce three winners who engaged with the most content and attendees during the event. The winners received Meet Temple brand merchandise, courtesy of Temple EDC.
“We are encouraged to see the outpouring of support for Meet Temple from local business leaders,” says Carlson. “While the labor market is competitive, Temple continues to rise above as a top destination for talent across the nation. The launch event is the first step of many that showcases all that Temple has to offer and attract the best talent to live, work, and play in Temple, Texas.”