KCEN-HD is the NBC affiliate serving the citizens of Temple, Waco, Killeen and Bryan-College Station (DMA 89).

We provide premium programming to approximately 890,000 people in 330,000 households throughout Central Texas.

The station went on the air in 1953 and had been continually owned by the Frank Mayborn interests until being bought by London Broadcasting Company in May 2009.

In the early 1950's, while most stations were going on the air with modest power and antenna right in the midst of metropolitan markets, KCEN-HD set up an operation in the midst of secondary cities and rural areas with the highest tower in this section of the Southwest with studio and an 830-foot tower at Eddy, Texas. Initially licensed to Temple only, the facility was actually a Central Texas facility and the FCC later permitted the station identification of Temple-Waco. The signal, which covered some 32 counties, had an authorized maximum power of 100 kwh on Channel 6 VHF. The guyed tower was 833 feet above ground and 1553 feet above average terrain (ground elevation at the tower site is 720 feet).

Difficult days and limited hours of operation were the fare for KCEN-HD for several years until it finally grew up to its full metropolitan status serving three big standard metropolitan statistical areas - Temple-Killeen, Waco and Bryan-College Station.